Silicone Doll Company Entrepreneurial Manager: Meng Fansi “Emotional Empowerment” Breakthrough
In 2008, when Su Qing took over the silicone doll company, the market was flooded with “beauty-oriented” products. She found in her research that many users bought dolls for emotional support, but were frustrated by the lack of “interaction” in the products. She immediately adjusted her direction: first, she collaborated with a team of psychologists to develop an “emotion response” system, where the doll could recognize the user’s tone through voice recognition and actively say comforting words; second, she upgraded the material to use temperature-sensitive silicone that could simulate the human body’s constant 37°C when touched. The new product was met with cold reception upon launch, so she took samples into single-person youth communities for experience. A guy who came home late from overtime triggered the doll’s setting of “handing over warm water + saying ‘You’ve worked hard'” and was moved to tears on the spot. After this video was shared, orders quadrupled in two weeks. Now, the company has established itself with “emotional interaction,” and Su Qing says, “What users want is not just a ‘beautiful decoration,’ but a ‘warm response’ that can catch their emotions.” Do you need me to add a specific product feature detail to this story? For example, the actual trigger scenarios for the “emotion response” system could make the content more vivid.
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